VP Performance Marketing Dayton or Dallas, possible remote (CRG 1780) - Dayton, Ohio United States - 41016



JOB DESCRIPTION

Job #: 41016
Title: VP Performance Marketing Dayton or Dallas, possible remote (CRG 1780)
Job Location: Dayton, Ohio - United States
Employment Type:
Salary: $150,000.00 - $190,000.00 - US Dollars - Yearly
Other Compensation: Bonus TBD
Employer Will Recruit From: Nationwide
Relocation Paid?: Yes

WHY IS THIS A GREAT OPPORTUNITY?


 Are you an outgoing and dynamic marketing professional looking for your next career? Check out our Marketing Manager position! Our client is currently expanding their business within the lending industry, and is actively seeking a highly motivated, team player who will lead the company’s online marketing efforts.

Committed to world-class customer service, our client is a late stage fin-tech startup that wants to flip the paradigm on the entire online lending experience with unique solutions that better fit our customer’s needs.

This position will report to the CEO

JOB DESCRIPTION

VP Performance and Digital Marketing

Location:  Dayton, Ohio or Dallas, Texas preferred.  Willing to consider candidates who are regionally remote and willing to spend one week each month at one of the two locations.

At this point, our client wants someone in either of these locations.  They are entertaining the possibility of a remote work option. 

  • Responsible for driving business results & growth for the organization’s online channels (email, SEO, digital, and social)
  • Responsible for forecasting channel performance, including: methodology, assumptions, and factors & risks influencing
  • Provide regular reporting on all channel activity
  • Propose test strategies for increasing marketing effectiveness and/or cost savings
  • Responsible for developing test designs, leading to actionable and measurable next steps
  • Analyze test results and share learnings with team (quantifying impact of tests)
  • Serve as the primary contact with external partners
  • Provide creative direction to partners, based on prior successes/learnings
  • Recommend optimal customer lifecycle journey/cadence for online channels
  • Responsible for overseeing customer satisfaction surveys & sharing meaningful insights with peers across the organization to help improve customer experience
  • Take the lead on large-scale initiatives, gathering requirements, obtaining resources, and project management through implementation

 

QUALIFICATIONS

Education:

  • Bachelor’s degree in Marketing, Communications, Business or related field(s)
     

Required Skills:

  • In-depth knowledge of online marketing – email, SEO, Digital and Social Media
  • Experience in supervisory role with ability to lead and motivate others
  • Analytical approach to marketing (continuous test & improve mentality)
  • Excellent verbal and written communication skills
  • Ability to work in collaborative, team-based environment
  • Ability to manage several projects simultaneously
  • Advanced proficiency in MS Office Suite including: Word, Excel, PowerPoint

 

Desired Skills:

  • Previous experience in financial services (strongly preferred)
  • Experience with project management
  • Experience using Adobe Creative Suite (i.e. Photoshop, In-Design)

Education:
University - Bachelor's Degree/3-4 Year Degree

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